The platform is rolling out a updated setting that enables them to cut down on the amount of AI-made content appearing in their feeds. This move comes as the company disclosed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a full-scale rollout. This shift aligns with a surge in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding channels on a competing service only show content made by AI. A large amount of this output is classified as low-quality AI content, a term for poor-quality, factory-style content that is often absurd or bizarre.
Based on user feedback that numerous viewers enjoy content created using AI tools, from digital art to science explainers, and we aim to give people the option to see more or less of that, depending on their own choices,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its network identified as made with AI. In total, over 100 m videos are submitted to the platform each day, making clips made by AI a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of limit or boost the amount of AI-generated videos they view by using the “manage topic” feature in the app and selecting the AI content topic. Further subjects that are already be adjusted under the filter cover politics, style, aesthetics, and movement.
Content Labeling and Policies
The platform’s policies mandate users to identify convincing AI-made content, and it bans harmful AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.
Furthermore, the service will from now on apply an artificially created watermark to content created with its own AI tools, or detected by an cross-platform project for identifying artificial media. This action is designed to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is also launching a $2m educational fund for experts and institutions to develop learning resources about ethical AI use. This initiative will benefit charitable organizations focused on teaching computer science.
Platform Protection
The video-sharing app has defended its content review process, amid debate over intentions to cut jobs for a large number of safety staff in the UK. The company is expected to cut a significant number of roles in its user protection division in its British office, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it is viewed by staff. The platform stated a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its AI tools.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”
